Experience:3 - 6 Years
Location:Mumbai, Mumbai Suburbs
Compensation:Rupees 3,00,000 - 6,00,000
Education:UG - Any Graduate - Any Specialization PG - Any PG Course - Any Specialization,Post Graduation Not Required
Industry Type :IT-Hardware & Networking
RoleTech Architect
Functional Area:E-Commerce, Internet Technologies
Posted Date:02 Aug
Desired Candidate Profile
Experienced Search Engine Optimizer with hands on experience on Search Engine Optimization (SEO), Web Analytics, Social Media Marketing and building Link Popularity for a leading New York based hosting company. The job is located in Mumbai office.
Job Description
SEO / SEM Expert
About the Job
Core Technology is currently seeking a SEO / SEM Marketing Analyst to join the Interactive Marketing team. This is an individual contributor role based in Mumbai (Andheri) office and will report to the Director of Marketing in US office.
SEO/SEM Marketing Analyst will be responsible for developing, planning, deploying, and reporting results of SEO/SEM programs as they relate to increasing lead generation efforts across multiple marketing channels. This includes the management of paid search and display campaigns and oversight of the daily/weekly/monthly management of these campaigns to site KPIs (Key Performance Indicators). The SEO/SEM Marketing Analyst will diagnose issues on campaigns and prescribe solutions towards meeting performance metrics. In addition, he or she will provide frequent progress reports regarding SEM efforts and performance metrics.
The SEO/SEM Marketing Analyst will contribute to site SEO requirements and site changes that will increase quality traffic, maximize site performance, improve search result listings, and ultimately drive value for the site. Strategic requirements include elements such as: market/industry research, benchmarking, technical/site architecture assessment, keyword/content strategy, approach to (organic) link building, integration of online and offline, online asset assessments, and others.
To be successful in this role, the SEO/SEM Marketing Analyst will need to quickly synthesize results, continually develop ideas to generate new traffic and increase conversion in a collaborative team environment.
Primary Responsibilities:
SEO
• Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings.
• Recommend optimizations for site architecture, URL rewrites, and alternate directories.
• Continuously improve tracking, reporting and profitability of the SEO efforts.
• Analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan.
• Provide competitive analysis of top ranking competitor sites and ranking of our site.
• Develop and maintain SEO reports. Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and identifying new content opportunities.
• Keyword updates, on-page SEO and landing page optimization suggestions and analysis.
• Evaluate and improve existing title tags, meta descriptions, header tags, etc. for each page to develop and implement an optimization strategy and make continuous recommendations for content changes to optimize natural search.
• Internal linking optimization and external link building. Conceptualize, research, and execute link building campaigns.
• Support and help maintain blog.
• Stay current with all search engine algorithm changes and SEO industry trends. Keep abreast of white hat and black hat tactics so as not to run afoul of search engine guidelines.
• Serve as internal search expert to ensure best practices are shared and leveraged by all groups.
SEM/Display
• Implement and manage paid search (SEM) and display campaigns across multiple channels.
• Monitor, analyze, recommend and implement strategies to improve key performance metrics, including click-through rates (CTR), cost-per-lead (CPL), conversion rates and ROI.
• Manage relationships with external vendors including search companies, lead suppliers, and other sources of leads.
• Work with web analytics tools to prepare paid search and display tracking reports, creating new reports as needed.
• Generate ad hoc reporting and analyses from paid search and display tools to support web site enhancements.
• Manage the financial planning, tracking and analysis of campaign data both on-going and historical. Supports the creation of year-end budget and setting of revenue targets.
Qualifications
• BS/BA degree in Business, Marketing, Journalism or Computer Science preferred.
• Minimum 3 – 5 years of SEO/SEM work experience.
• Strong understanding of online marketing and statistical analysis.
• Knowledge of lead generation business drivers.
• Expert level experience with Google AdWords and Yahoo/Microsoft adCenter interfaces.
• Understanding of keyword discovery methods and proper Ad group structuring.
• Experience with sizeable PPC budgets utilizing countless keyword configurations.
• Technical understanding of SEO/SEM best practices.
• Experience working with web SEO analytic applications and/or analytics tools is required.
• Specific skills include knowledge of HTML, CSS, CSM, blogging platforms, more advanced programming languages as needed.
• Experience using Microsoft Office Suite, with a strong working knowledge of Excel.
• Strong critical-thinking and problem-solving skills; have excellent project management and communication skills.
• Ability to collaborate, multi-task, and prioritize projects in a fast paced environment.
• Flexible and adaptable to changing priorities and needs; ability to work occasional overtime.
Keywords: SEO, SEM, Search Engine Optimization, search engine optimization, internet marketing, search engine placements, link building, ppc, pay per click management, search engine marketing, web analytics
Company Profile
Core Technology Services, Inc., is a USA based Technology company and provide services to variety of clients and enterprises including financial, legal and healthcare industries.
Websites: www.coreitx.com and www.ezzi.net
Contact Details
Company Name: Core Technology Services, Inc.
Executive Name: Burhan H. Badri
Address: Core Technology Services, Inc
11 Broadway, Suite 1131,USA 10004
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