Wednesday, September 21, 2011

Jobs: Online Marketing Executive - SEO & PPC & SMM @ Sundance Technology Pvt Ltd

Jobs
Online Marketing Executive - SEO & PPC & SMM @ Sundance Technology Pvt Ltd
Sep 21st 2011, 17:11

Experience: 2 - 7 Years
Location:
Chennai
Compensation: Rupees 3,50,000 - 5,00,000
Education: UG - Any Graduate - Any Specialization,Graduation Not Required PG - Any PG Course - Any Specialization,Post Graduation Not Required
Industry Type: Hotels/ Restaurants/Airlines/Travel
Role: Mktg Mgr
Functional Area: Marketing, Advertising, MR, PR

Job Description

Social Media Marketing
 
  • Has a strong understanding of social networking and social media marketing.
  • Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
  • Is familiar with blogging, social media efficiency tools ( such as tweet later ), and is active on at least one social media profile site.
  • Manage social media properties ( Facebook, MySpace, Twitter, etc. ), including daily monitoring, posting, and content development.
  • Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
  • Generate Sales thru Social Media Platforms
  • Is extremely social & creative.
  • Has strong writing skills.
  • Initiate conversation through blogs/forums, twitter and other postings.
  • Experience with creating YouTube channels and uploading videos
 
Search Engine Optimization ( SEO )
 
  • Keyword Analysis & recommendations
  • Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
  • Hands on working knowledge in Directory submissions, Article submissions, Social Bookmarking, Forum posting, Blogging & Link building.
  • Should have advanced knowledge in optimizing Flash, Ajax etc.
  • Competitor Analysis
  • Revision of descriptions, tags and content to suit user activity
  • Explore new online resources for generating back links.
 
Pay Per Click Management ( PPC )
 
  • Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns effectively in terms of budget, conversions, keywords research and tagging, A/B testing, biding efforts on Google Adwords & Bing.
  • Manage and track campaigns.
  • General Responsibilities
  • Will be responsible for coordinating various online marketing initiatives running across various platforms.
  • Excellent Analytical skills
  • Expert in web 2.0 technique
  • Track visitors trends and take action ( website revisions, usability etc. ) accordingly
  • Identifying market gaps and taking appropriate action to tap them
  • Analyzing and keeping a track of competitor activities
  • Assisting in the plan and implementing the launch of new campaigns
  • Interacting and coordinating with the designers to make websites, marketing material etc.

 
Keywords: search engine optimization, seo, ppc, social media marketing, pay per click, google adwords, PPC, SMM, Online Marketing Executive

Desired Candidate Profile

Pre-requisites/Key characteristics and skills required:

  • Excellent written and verbal communication skills
  • Knowledge of search engine optimization
  • Curiosity, ambition, creativity and willingness to work in a fast-pace environment
  • Strong computer skills: MS Office, Word, Excel , PowerPoint
  • Excellent analytical skills

Company Profile

Sundance Technologies is a Travel BPO (Business Process Outsourcing) and Order Fulfillment provider to the travel industry. Our Parent company "Connextions Group Inc" & Sundance Technologies are dedicated to harnessing the future of Online and Traditional travel for our customers, partners and brands.
Contact Details
Company Name: Sundance Technology Pvt Ltd
Website: Not Mentioned
Address: sundance Technology Pvt Ltd
7th FloorPM Towers
Greams Road
CHENNAI,Tamilnadu,India 600006



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