| Online Marketing Executive - SEO & PPC & SMM @ Sundance Technology Pvt Ltd Sep 21st 2011, 17:11 Experience: 2 - 7 Years
Compensation: Rupees 3,50,000 - 5,00,000
Education: UG - Any Graduate - Any Specialization,Graduation Not Required PG - Any PG Course - Any Specialization,Post Graduation Not Required
Industry Type: Hotels/ Restaurants/Airlines/Travel
Role: Mktg Mgr
Functional Area: Marketing, Advertising, MR, PRJob Description Social Media Marketing - Has a strong understanding of social networking and social media marketing.
- Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
- Is familiar with blogging, social media efficiency tools ( such as tweet later ), and is active on at least one social media profile site.
- Manage social media properties ( Facebook, MySpace, Twitter, etc. ), including daily monitoring, posting, and content development.
- Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
- Generate Sales thru Social Media Platforms
- Is extremely social & creative.
- Has strong writing skills.
- Initiate conversation through blogs/forums, twitter and other postings.
- Experience with creating YouTube channels and uploading videos
Search Engine Optimization ( SEO ) - Keyword Analysis & recommendations
- Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
- Hands on working knowledge in Directory submissions, Article submissions, Social Bookmarking, Forum posting, Blogging & Link building.
- Should have advanced knowledge in optimizing Flash, Ajax etc.
- Competitor Analysis
- Revision of descriptions, tags and content to suit user activity
- Explore new online resources for generating back links.
Pay Per Click Management ( PPC ) - Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns effectively in terms of budget, conversions, keywords research and tagging, A/B testing, biding efforts on Google Adwords & Bing.
- Manage and track campaigns.
- General Responsibilities
- Will be responsible for coordinating various online marketing initiatives running across various platforms.
- Excellent Analytical skills
- Expert in web 2.0 technique
- Track visitors trends and take action ( website revisions, usability etc. ) accordingly
- Identifying market gaps and taking appropriate action to tap them
- Analyzing and keeping a track of competitor activities
- Assisting in the plan and implementing the launch of new campaigns
- Interacting and coordinating with the designers to make websites, marketing material etc.
Keywords: search engine optimization, seo, ppc, social media marketing, pay per click, google adwords, PPC, SMM, Online Marketing Executive Desired Candidate Profile Pre-requisites/Key characteristics and skills required:- Excellent written and verbal communication skills
- Knowledge of search engine optimization
- Curiosity, ambition, creativity and willingness to work in a fast-pace environment
- Strong computer skills: MS Office, Word, Excel , PowerPoint
- Excellent analytical skills
Company Profile Sundance Technologies is a Travel BPO (Business Process Outsourcing) and Order Fulfillment provider to the travel industry. Our Parent company "Connextions Group Inc" & Sundance Technologies are dedicated to harnessing the future of Online and Traditional travel for our customers, partners and brands. Contact Details Company Name: Sundance Technology Pvt Ltd
Website: Not Mentioned
Address: sundance Technology Pvt Ltd
7th FloorPM Towers
Greams Road
CHENNAI,Tamilnadu,India 600006
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